Platinum Sands is part of Ali Bin Ali Group – Luxury & Fashion division, offers luxury and superior retail services to Saudi Arabia through a number of exclusive boutiques and takes pride in representing the world’s leading brands. Our collection of fine timepieces, exquisite jewelry, classical  writing instruments and sophisticated accessories cater to the lifestyle needs and tastes of watch-making aficionados, design admirers, fashion leaders, jewelers’ collectors and those with a taste for a high end style and status. In addition to the Platinum Sands Jewelry & Watches boutiques, our division is the exclusive sales agent for many brands synonymous with luxury. We are proud to say we manage full operations and sales for a number of flagship boutiques.